Products for Transport


Press Release

Continental Delivers on ‘Looks Like New’ Promise with TRIB’s Spot the Retread Contest at MATS


  • Continental’s ContiTread retreads are designed to “look like new, run like new”

  • Tire Retread & Repair Information Bureau (TRIB) used ContiTread and other retreads in its annual Spot the Retread Contest at the Mid-America Trucking Show (MATS)

  • Less than 25% of participants could correctly tell all new tires from retreads


FORT MILL, S.C. – May 6, 2019. Continental, one of the largest automotive suppliers and tire manufacturers in the world, delivered on its promise for retreads that “look like new, run like new,” as part of the Tire Retread & Repair Information Bureau (TRIB) Spot the Retread contest. Held during the Mid-America Trucking Show, March 28-30, the contest challenged participants to identify whether tires from several major manufacturers were new or retreaded. Less than 25 percent of the contestants were able to correctly identify the status of all tires.

“Continental tires are designed to fulfill a fleet’s needs from cradle to grave,” said John Barnes, head of ContiLifeCycle retreading for the Americas. “Our ContiTread retreads capitalize on the innovative tread patterns and advanced rubber compounding used in our new tires, while meticulous engineering ensures that the proper changes are made to deliver the best performance as a retreaded tire. That’s why we can confidently say they look like new and run like new for our fleet customers.”

More than 350 contestants attempted the challenge. Only 88 correctly identified all tires. Contestants were able to fully examine the tires inside and out, running their fingers across the tread to look for seams and other identifying characteristics. Prior to participating, many were adamant that retread tires were lower quality than a new tire.

“[The contest] provides a great opportunity for us to have broader discussions with the attendees about the quality of retreaded tires,” said David Stevens, managing director of TRIB.

A commercial tire’s casing represents up to 80 percent of its value, and Continental helps ensure fleets can capitalize on this investment with confidence. The technology-driven manufacturing process delivers high quality retreads, benefiting the environment and a fleet’s bottom line.

One of the largest automotive suppliers and tire manufacturers in the world, Continental develops pioneering technologies to make fleets safer, more efficient, and more connected. With innovative tire technology and digital fleet solutions, Continental optimizes tire lifecycle management to deliver the Lowest Overall Driving Cost.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2018, Continental generated preliminary sales of €44.4 billion and currently employs around 244,000 people in 60 countries and markets.

The Tire division has 24 production and development locations worldwide. As one of the leading tire manufacturers with around 54,000 employees, the division posted sales of €11.3 billion in 2017. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial vehicles and two-wheelers. Through continuous investment in R&D, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The Tire division’s portfolio includes services for the tire trade and for fleet applications, as well as digital management systems for commercial vehicle tires.