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Press Release

Continental Tire Partners with Quality Tire Service

09/02/2015
  • Retreads manufactured exclusively for Manitoba and Saskatchewan
  • Western Canada’s first commercial tire retread facility includes new equipment and the latest retreading technologies

Saskatoon, Sask., September 2, 2015. Today, Continental Tire the Americas, LLC’s Commercial Vehicle Tire group (Continental Tire) and Quality Tire Service LTD, the largest independent tire dealer in Saskatchewan, celebrate their partnership with the opening of the first commercial tire retread facility in western Canada.

The new location will operate as a ContiLifeCycle™ facility, which is the umbrella for Continental Tire’s retreading operations. ContiLifeCycle™ is a cradle-to-grave solution that begins with a new Continental tire and continues with the ContiTread™ premium retreading solution, which prolongs the life of the tire as well as significantly lowering the cost of the tire.

Today the 17,400 square-foot-facility employs 15 people and has the capacity to produce up to 24,000 retreads per year. The plant is outfitted with new equipment and includes the latest technologies for manufacturing retreads exclusively for the province of Manitoba and Saskatchewan and will service more than 200 customers.

“Growing our ContiLifeCycle distribution across Canada is our most important objective,” said Paul Williams, Continental’s executive vice president for commercial vehicle tires in the Americas. “Partnering with service focused distributors like Quality Tire Service LTD in an effort to reduce overall driving costs to our fleet customers will be what drives mutual success of both dealers and fleets. We could not have chosen a better partner for the provinces of Saskatchewan and Manitoba and look forward to many more of these partnerships that also help to bring jobs and boost the Canadian economy into the future.”

The Saskatoon facility is the first of many ContiLifeCycle™ plants planned for the region and is a key component of Continental Tire’s aggressive growth strategy for ContiLifeCycle™ in Canada.

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Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated sales of €37.7 billion in 2020 and currently employs around 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.

Continental develops pioneering technologies to make commercial transport safer, more efficient and more connected. The company’s products and services deliver measurable impact for commercial vehicle manufacturers and the aftermarket. They benefit from a broad portfolio and from fully integrated systems. The portfolio includes tires, digital tire monitoring, fleet management, telematic solutions, Electronic Logging Devices (ELD) and tachographs, hoses, air springs, Electronic Control Units (ECU), displays, drivetrain and exhaust aftertreatment systems, sensors, advanced driving assistance systems, as well as eHorizon maps and events and cloud-based services. In 2017, the share of Continental’s global sales for commercial vehicle products and systems was around €4.7 billion.