• On Thursday, October 29th, at approximately 1:00 p.m., Continental will reach the target of 1 million retreads
• The milestone will be achieved at Continental’s retreading facility in Morelia, Mexico

Mexico City, October 29, 2015.- On October 29^th, at around 1:00 p.m., Continental will set a new record of 1 million retreads at its ContiLifeCycle facility located in Morelia, in the Mexican state of Michoacán.

The ContiLifeCycle plant, which began operations on December 1^st, 2010, serves the markets of, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Germany, Guatemala, Ecuador, Mexico, Spain, Peru and the United States. The plant, which employs 70 people, has an installed capacity of 8,100 tons, which the company plans to increase to 9,500 tons.

Regarding this accomplishment, Frank Seeger, National Sales Manager at Continental’s Commercial Vehicle Tire Division, said: “Reaching the goal of one million retreads reflects our commitment to offering our customers the highest quality, most cost-effective solutions”.

“We started operations in our plant almost 5 years ago. Since then, we have been able to successfully overcome all the challenges we have been faced with, thanks to the synergy of the best materials, technologies, processes, systems, and, most notably, the excellence of our team,” said Arturo Cristiani, Manager of Continental’s ContiLifeCycle plant in Morelia. “All of this, combined with the leadership of our coworkers and the fact that we live by our organizational values every day, allows us to make the highest quality products for our customers,” Cristiani added.

The achievement of this major milestone of 1 million retreads is proof of Continental’s commitment to excellence, continuous improvement, and teamwork.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated sales of €37.7 billion in 2020 and currently employs around 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.

Continental develops pioneering technologies to make commercial transport safer, more efficient and more connected. The company’s products and services deliver measurable impact for commercial vehicle manufacturers and the aftermarket. They benefit from a broad portfolio and from fully integrated systems. The portfolio includes tires, digital tire monitoring, fleet management, telematic solutions, Electronic Logging Devices (ELD) and tachographs, hoses, air springs, Electronic Control Units (ECU), displays, drivetrain and exhaust aftertreatment systems, sensors, advanced driving assistance systems, as well as eHorizon maps and events and cloud-based services. In 2017, the share of Continental’s global sales for commercial vehicle products and systems was around €4.7 billion.