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Press Release

Continental Ranked World’s Third Most Valuable Tire Brand

Continental has been among top three most valuable brands for past nine years

03/19/2021
  • Brand value rankings published annually since 2013 by Brand Finance
  • Third most valuable tire brand for 2021 is Continental
  • Continental has been among top three most valuable brands for past nine years
CDP Honors Continental

FORT MILL, S.C. – March 19, 2021. Continental, one of the largest tire and automotive technology suppliers in the world, has been named the world’s third most valuable tire brand for 2021. This marks the brand’s ninth consecutive year in the top three, and coincides with the company’s 150th year in business. The Automotive Industry 2021 rankings were released on March 9 by Brand Finance.

“Continental has brought leading products and solutions to our fleet and dealer customers for 150 years,” said Carolina Wagner, head of marketing for Truck Tires U.S. “The strength of our brand is in the value we bring to our customers.”

Continental sold almost 130 million car and truck tires worldwide in 2020, making it one of the top five largest tire manufacturers worldwide. By connecting tires with sensor systems, algorithms and the cloud, Continental is paving the way for the future of tire monitoring. This enables fleets of all sizes to increase uptime and reduce costs, through close partnerships with Continental servicing dealers.

Continental develops pioneering technologies to make commercial fleets safer, more efficient, and more connected. With innovative tire technology and digital fleet solutions, Continental optimizes tire lifecycle management to deliver the Lowest Overall Driving Cost to fleets and become the preferred partner to our independent tire dealers. Continental is currently one of the five largest brands in medium/heavy truck tires in the U.S. by market share.

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About Brand Finance

Brand Finance is the world’s leading independent branded business valuation and strategy consultancy, present in over 20 countries. Its brand value rankings, calculated using the Royalty Relief methodology, have been certified by the Marketing Accountability Standards Board (MASB) through the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between marketing measurement and financial performance.

About Continental

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of €37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

Continental Tires has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted sales of €11.7 billion in 2019 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special vehicles, as well as two-wheelers. Through continuous investment in research & development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.